What is mortgage marketing?

The best thing to start this forum is by drawing the picture of marketing in mortgage business. Why is it different from other industries? Simple - because people are coming to brokers for a personal attention and wanting to keep it that way.

There are a bunch of top producers selling marketing programs, which are hard to implement (we had at least 10 that we never used). Sending holidays and birthday cards is another thing that most of us do.

I personally did a 3 year funded clients campaign which included holidays cards, nice little presents, such as magnet calendars and new batteries for smoke detectors and the whole thing worked! We spent some $ on it, but it was worth it.

Some consider this information as know-how, but I think we will all win by fine-tuning our ideas through this forum. Any thoughts on that?
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